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The Axisel DispatchVol. 01 · Issue 04
July 2026
Newsroom

Stories from
the build.

Founder letters, product updates, and honest notes from the team building Axisel for MENA retail.

Lead storyArchive indexPress kit
★ Lead Story
№ 001
Founder Letter
6 min read
Axisel

Building the connected commerce stack MENA retail has been waiting for.

Why we're building Axisel, what the region's retailers actually need, and how a unified platform changes the economics of running a modern store.

JF
By Jad Flayhan
Founder & CEO · Apr 2026
Read the full letter
The Archive

Every story, catalogued.

02
Product

Axisel POS enters early access for retail partners.

Our point-of-sale built on the same infrastructure as your online store — now available to a limited group of early merchants.

Apr 2026
4 min
03
Insights

The case for unified commerce in emerging markets.

Why the fragmented stack that works in Western markets breaks down for retailers in MENA, and what a connected system unlocks.

Mar 2026
8 min
04
Company

From idea to platform: the story behind Axisel.

The backstory of how Axisel went from a conviction about MENA retail to a working commerce platform — and what comes next.

Mar 2026
5 min
05
Milestones

Our first onboarding cohort: what we're learning.

Early merchants are using Axisel in production. Here are the patterns we're seeing and the lessons shaping the roadmap.

Feb 2026
3 min
06
Product

What's shipping this quarter.

A look at the product updates landing in the Axisel platform over the next three months, from POS to analytics.

Feb 2026
4 min
07
Company

Hiring across four roles as the team grows.

We're opening four positions in Growth, Support, Engineering, and Operations. Here's who we're looking for.

Jan 2026
3 min
Editor's Note
"
We're building Axisel in public because the region's retailers deserve a commerce platform that's honest about what it can and can't do yet.
JF
Jad Flayhan
Founder, Axisel
Company at a Glance

Everything press needs, in one place.

Official boilerplate, facts, and details about Axisel. Free to quote in any coverage.

Legal name
Axisel Digital Solutions SARL
Founded
2025
Headquarters
Beirut, Lebanon
Market
MENA retail & e-commerce
Founder
Jad Flayhan
Stage
Early-stage, building in public
Official Boilerplate

Axisel is a unified website builder and commerce platform designed to help ambitious retailers across MENA launch, operate, and grow from one connected system. Headquartered in Beirut and founded in 2025, Axisel brings together storefront, inventory, orders, payments, and customer tools so brands can build with clarity and scale with confidence.

Press Kit

Brand assets and downloads.

Logos, colors, and the official fact sheet. For press, partner, and editorial use.

ZIP

Logo pack

Light and dark variants. SVG, PNG. Clearspace guidelines included.

2.4 MB
Download
PDF

Brand colors

Hex codes, RGB values, and usage notes for the Axisel palette.

120 KB
Download
PDF

Company fact sheet

Boilerplate, founding details, market positioning, leadership bios.

340 KB
Download
Press & Media Inquiries

Reach the Axisel team directly.

For interview requests, partnership coverage, or any editorial questions about Axisel, our leadership, or the MENA commerce landscape — write to us below.

press@axisel.comContact the team
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