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Privacy Policy

Last updated: January 2025

Introduction

At Axisel, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. Please read this policy carefully. By using our platform, you consent to the data practices described in this statement.

Information We Collect

Personal Information: When you create an account, make a purchase, or contact us, we may collect your name, email address, phone number, shipping address, billing address, and payment information.

Automatically Collected Information: When you visit our website, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and information about how you interact with our website.

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. You can control cookies through your browser settings.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Create and manage your account
• Send order confirmations and shipping updates
• Respond to your inquiries and provide customer support
• Send promotional communications (with your consent)
• Improve our website and services
• Detect and prevent fraud
• Comply with legal obligations

Information Sharing

We may share your information with:

Vendors: When you purchase from a vendor on our marketplace, we share necessary information (name, shipping address) to fulfill your order.

Service Providers: We work with third-party companies for payment processing, shipping, email delivery, and analytics. These providers only have access to information needed to perform their services.

Legal Requirements: We may disclose your information if required by law or in response to valid legal processes.

We do not sell your personal information to third parties for marketing purposes.

AI Features and Third-Party AI Processing

Axisel offers optional AI features, including the storefront builder, Creator Studio image generation, product description writing, and voice input. These features are powered by Google Gemini, operated by Google LLC.

What is sent: when you use an AI feature, we send Google only the content needed to fulfil that request — the text you type, images you attach or photograph, voice recordings you make for transcription, and relevant details of the store being edited such as product names, descriptions and prices.

What is never sent:your password, payment card details, and your customers' contact details are never transmitted to any AI service.

How it is collected and used: data is collected only at the moment you actively use an AI feature — nothing is sent in the background, and no AI feature runs without your action. It is used solely to generate the result you asked for, and is not used to advertise to you.

Your permission: before the first time any AI feature sends data, we ask for your explicit consent and show you this same disclosure. You may decline, in which case no data is sent and the AI features remain unused. You can withdraw consent at any time in the Axisel mobile app under Settings, or by contacting us.

Third-party protection:Google processes this data as a data processor under its Cloud and Gemini API terms, which provide protections equivalent to those described in this policy. Content submitted through the paid Gemini API is not used to train Google's models. See Google's privacy documentation for further detail.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information. This includes encryption of sensitive data, secure server infrastructure, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-out: Unsubscribe from marketing communications
• Data Portability: Request your data in a portable format

To exercise these rights, please contact us at privacy@axisel.com.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

Email: privacy@axisel.com
Address: 123 Commerce Street, Beirut, Lebanon
Phone: +1 (234) 567-890