Omnichannel · Business Need

Sell in the chat.
Run it like a real business.

Unify the channels you already sell on — without losing the personal touch that built your brand.

Start free

Book a demo

Free on every Axisel plan · No card · Launch in minutes.

@lina.k

is the linen shirt available in medium?

Yes — here you go.

Linen Shirt · M

$64

Storefront · Order

Web

Order #4819 · Linen Shirt · M

$64

Paid

Linen Shirt · M

$64

IGWeb

One system

Instagram and web on one system

One catalog, every channel

Orders unified

Conversations preserved

You're already selling everywhere.
Axisel just organizes it.

DMs and chats are how a lot of the region actually buys.

Your catalog, prices, and customers should not live in three places.

An order is an order — regardless of the channel it came from.

One order view.
Every channel.

Orders · All channels

Today · 5

#4821Linen Shirt · M$64WebPaid

#4820Hydrating Serum$64InstagramReserved

#4819Linen Shirt · M$64WebPicking

#4818Wool Crew$120WebFulfilled

#4817Walnut Side Table$340InstagramPaid

One order view — web and Instagram in one filterable list.

A chat becomes an order
without changing the tone.

@lina.k

do you still have the linen shirt in medium?

Yes, sending a link now.

Linen Shirt · M

$64

Pay $64

perfect — just paid 🙏

Order · Captured

Linen Shirt · M

$64

Instagram

Customer · @lina.kPaid

Conversation preserved in customer profile.

The chat built the trust. Axisel captured the order.

One catalog.
Shown wherever the buyer is.

Linen Shirt · M$64

Web

Storefront PDP

Shop

Linen Shirt

$64

Instagram shop

Same product. Same price. Wherever the buyer is.

Scattered selling
vs structured selling.

Scattered selling.

Catalog

A different product list in every channel.

Orders

Three places to check for new orders.

Conversations

Lost when the chat scrolls past.

Reporting

No real way to see channel performance.

Structured selling.

Catalog

One catalog behind every channel.

Orders

One filterable list with channel chips.

Conversations

Preserved in the customer profile.

Reporting

Revenue and orders broken down by channel.

Merchant scene · Archetype

A merchant turning Instagram into operations.

The following was built in DMs and comments — customers ask, the merchant answers, the sale happens in the chat. Axisel doesn't replace that.

Orders from Instagram and the web land in the same order list, with channel chips showing where each one came from. The catalog behind every post is the same catalog powering the storefront.

Each conversation stays tied to the customer's profile — so the next DM knows what they ordered, what size they wear, and what they asked last time.

One order list across channelsOne catalog behind every postConversations on the customer profile

FAQ

Omnichannel questions.

Which channels are live today?

Web and Instagram-funneled selling are live today — orders from your storefront and Instagram DMs land in the same order list, and the same catalog powers both.

Do Instagram orders land in the same view as web orders?

Yes. When a DM results in an order, it creates a real order record with a channel chip marking it as Instagram. It sits in the same order list, reads from the same catalog, ties to the same customer profile, and counts in the same reports.

Can a payment link be sent inside a chat?

Yes. From the chat view, the merchant can attach a product and send a payment link that opens the Axisel-hosted checkout. When the buyer pays, the order appears in the order list with the Instagram channel chip.

How are conversations tied to customer profiles?

Each customer profile carries the conversation history, order history, and any notes from the merchant — all in one view. A repeat buyer's next DM arrives with context: what they ordered, what size, what they asked last time. Nothing is locked to a single channel.

Sell where they are.
Operate in one place.

Instagram and web — on one commerce system.

Start free

Book a demo

Free on every Axisel plan · No card · Launch in minutes.

Omnichannel · Business Need

Sell in the chat.
Run it like a real business.

Unify the channels you already sell on — without losing the personal touch that built your brand.

Start free

Book a demo

Free on every Axisel plan · No card · Launch in minutes.

@lina.k

is the linen shirt available in medium?

Yes — here you go.

Linen Shirt · M

$64

Storefront · Order

Web

Order #4819 · Linen Shirt · M

$64

Paid

Linen Shirt · M

$64

IGWeb

One system

Instagram and web on one system

One catalog, every channel

Orders unified

Conversations preserved

You're already selling everywhere.
Axisel just organizes it.

DMs and chats are how a lot of the region actually buys.

Your catalog, prices, and customers should not live in three places.

An order is an order — regardless of the channel it came from.

One order view.
Every channel.

Orders · All channels

Today · 5

#4821Linen Shirt · M$64WebPaid

#4820Hydrating Serum$64InstagramReserved

#4819Linen Shirt · M$64WebPicking

#4818Wool Crew$120WebFulfilled

#4817Walnut Side Table$340InstagramPaid

One order view — web and Instagram in one filterable list.

A chat becomes an order
without changing the tone.

@lina.k

do you still have the linen shirt in medium?

Yes, sending a link now.

Linen Shirt · M

$64

Pay $64

perfect — just paid 🙏

Order · Captured

Linen Shirt · M

$64

Instagram

Customer · @lina.kPaid

Conversation preserved in customer profile.

The chat built the trust. Axisel captured the order.

One catalog.
Shown wherever the buyer is.

Linen Shirt · M$64

Web

Storefront PDP

Shop

Linen Shirt

$64

Instagram shop

Same product. Same price. Wherever the buyer is.

Scattered selling
vs structured selling.

Scattered selling.

Catalog

A different product list in every channel.

Orders

Three places to check for new orders.

Conversations

Lost when the chat scrolls past.

Reporting

No real way to see channel performance.

Structured selling.

Catalog

One catalog behind every channel.

Orders

One filterable list with channel chips.

Conversations

Preserved in the customer profile.

Reporting

Revenue and orders broken down by channel.

Merchant scene · Archetype

A merchant turning Instagram into operations.

The following was built in DMs and comments — customers ask, the merchant answers, the sale happens in the chat. Axisel doesn't replace that.

Orders from Instagram and the web land in the same order list, with channel chips showing where each one came from. The catalog behind every post is the same catalog powering the storefront.

Each conversation stays tied to the customer's profile — so the next DM knows what they ordered, what size they wear, and what they asked last time.

One order list across channelsOne catalog behind every postConversations on the customer profile

FAQ

Omnichannel questions.

Which channels are live today?

Web and Instagram-funneled selling are live today — orders from your storefront and Instagram DMs land in the same order list, and the same catalog powers both.

Do Instagram orders land in the same view as web orders?

Can a payment link be sent inside a chat?

How are conversations tied to customer profiles?

Sell where they are.
Operate in one place.

Instagram and web — on one commerce system.

Start free

Book a demo

Free on every Axisel plan · No card · Launch in minutes.

Sell in the chat.Run it like a real business.

You're already selling everywhere.Axisel just organizes it.

One order view.Every channel.

A chat becomes an orderwithout changing the tone.

One catalog.Shown wherever the buyer is.

Storefront PDP

Instagram shop

Scattered sellingvs structured selling.

A merchant turning Instagram into operations.

Omnichannel questions.

Sell where they are.Operate in one place.

Sell in the chat.Run it like a real business.

You're already selling everywhere.Axisel just organizes it.

One order view.Every channel.

A chat becomes an orderwithout changing the tone.

One catalog.Shown wherever the buyer is.

Storefront PDP

Instagram shop

Scattered sellingvs structured selling.

A merchant turning Instagram into operations.

Omnichannel questions.

Sell where they are.Operate in one place.

Sell in the chat.
Run it like a real business.

You're already selling everywhere.
Axisel just organizes it.

One order view.
Every channel.

A chat becomes an order
without changing the tone.

One catalog.
Shown wherever the buyer is.

Scattered selling
vs structured selling.

Sell where they are.
Operate in one place.

Sell in the chat.
Run it like a real business.

You're already selling everywhere.
Axisel just organizes it.

One order view.
Every channel.

A chat becomes an order
without changing the tone.

One catalog.
Shown wherever the buyer is.

Scattered selling
vs structured selling.

Sell where they are.
Operate in one place.