01·WHY
Why this matters
Delivery is the part of the experience the customer remembers longest. A great storefront with a bad delivery promise gets the first sale and loses the second.
The work is to define zones, fees, and timelines that you can keep — and to surface them clearly so the customer never has to guess.
02·STEPS
Step-by-step
Map the delivery experience the customer sees and the operations behind it.
- Define delivery zones based on real fulfillment cost and time — not just geography.
- Set a clear fee per zone. Free delivery is a campaign tool, not a default.
- State realistic delivery timelines as ranges ("2–4 working days"), not promises ("ships immediately").
- Surface zone, fee, and ETA on every product page and recompute at checkout.
- Plan for one delivery partner per zone, with a backup for peak weeks.
- Track on-time delivery rate from week one.
03·PITFALLS
Common mistakes to avoid
- Mistake
Free delivery everywhere
Free delivery on every order destroys margin and trains customers to expect it. Use it as a campaign lever or above a basket threshold.
- Mistake
Vague ETAs
"Fast shipping" tells the customer nothing. "Delivered within 3 working days in Beirut" earns the order.
- Mistake
One delivery partner, no backup
A single partner means a single point of failure. Sign with a backup before peak weeks, not during them.
04·TIP
Axisel tip
05·CHECKLIST
Launch checklist
- Delivery zones defined · fees set per zone
- Realistic timelines stated as ranges on every product page
- Recompute zone/fee/ETA accurately on checkout
- Primary + backup delivery partners signed
- On-time delivery rate tracking enabled
- Customer support process for late or missed deliveries documented
Build with more clarity on Axisel.
Use Axisel to launch your storefront, manage products, track orders, connect payments, organize delivery, and grow with AI-assisted tools.