Every retailer who complains about 'bad search' or 'messy filters' is actually complaining about their taxonomy. The search tool is doing its job. The data it's searching over is the problem.
The three layers that matter
- 01Categories — how shoppers navigate
- 02Attributes — how shoppers filter
- 03Tags — how operators merchandise
Most retailers conflate all three, end up with a thousand overlapping tags, and then wonder why the storefront feels chaotic. The fix isn't more tooling. It's deciding what lives where and holding the line.
Filed under
#Catalog#Data#Architecture
AT
About the author
Axisel Team
Writes for the Axisel Field Notes on commerce architecture, operational clarity, and the economics of running retail in MENA. Occasionally opinionated. Always citing what we've actually watched work.
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